Showing posts with label Luxury Fashion. Show all posts
Showing posts with label Luxury Fashion. Show all posts

Thursday, 16 June 2011

Confessions of a Glam Girl- Wear in the World? Net-A-Porter to the Rescue

Posted by Elisabeth Bass at 16:44 0 comments


Confession- I excel in the sport of people watching.  Nine times out of ten I can tell you where someone is from based on their fashion alone.  If people watching was an Olympic event I would have not only A gold medal I would have ALL of the gold medals.  Why am I so good at this game? You will remember from past confessions that I am from small town Canada where dressing up for dinner means Lululemon sweats instead of WalMart sweats (Confessions of a Glam Girl- Give Up the Prada).  Difficult to stay chic at home without looking out of place- very. Difficult to travel or move to tres chic location with appropriate wardrobe (as to not look like a tourist in a fanny pack)- incredibly.  Coping mechanism of people and trend watching with a location friendly mad shopping spree upon arrival, well that was the solution, until now.  With the launch of net-a-porter.com/live not only can I put my people watching skills to rest I can also pre order appropriate attire to fit in anywhere in the world.  This is how it works:

1.  Log on to net-a-porter.com/live

2.  Observe interactive world map and side bar tool featuring number of users also online worldwide

3.  Follow rotating side bar of fashions being added to shopping carts and whish lists internationally

4.  Observe user locations when browsing side bar fashions

5.  Add your own fashions and instantly see your own location appear on the side bar with your choice

Stats show that 4 million women worldwide shop Net-A-Porter.  This new interactive tool connects all shoppers to one social platform.  Flare.com reported that Natalie Massenet, chairman and founder of Net-A-Porter, was inspired to create Net-A-Porter Live by the oversized screens in her own London office which profiled the same shopping trends.  Now available to the public it will be interesting to see how trends will be influenced.

Without a doubt I am a fan of this progressive new online interaction in shopping, however, it must be stated that this Glam Girl takes it pretty hard when I see fashionistas worldwide adding to the shopping cart while I am stuck on the wish list.  Perhaps a better confession would be to say that with the launch of Net-A-Porter Live my green eye has now evolved to an international monster. -xo


Tuesday, 5 April 2011

Confessions of a Glam Girl- The Social Media Darlings I Love

Posted by Elisabeth Bass at 22:14 2 comments
A few years ago I realized I was obsessed with fashion. It may have started when my luggage was lost, never to return that I realized how much I really loved my clothes. Or it may have been when the insurance adjuster looking after the claim pointed out that she had NEVER seen such a detailed account of items, brands, color, original price, store purchased at and purchase date. Or it could have been when I started to take notice of retailers- the progressive ones that is; offering a culture in addition to an item. Regardless of the reason something captivated me and there was no turning back.

Culture is hard to explain to non fashion people. Culture is how you feel when you think of a brand. It's evident in the design and layout of the stores, the music being played, the design and content of the website, and through advertising- traditional as well as new media. Once I realized this culture existed I was done for- I had to know everything about this magical world where everyone was chic and polished. I will admit this was impossible, after all I'm a small town girl- from Canada. Designer fashion in my home town is putting on Lululemons instead of Walmart sweats to attend dinner at the local steakhouse (I'm not kidding- that really happens).

Enter the WWW world of explorer, twitter, facebook, youtube, well you get where I'm going with this. In any event the online world of social media became my connection to the real world. I fell in cyber love with everything glam. Along the way some fabulous fashion girls on the social media scene captured my heart- and hours of sleep (NYC Girls that's for you- its hard to keep up with you if I sleep later than 4am). Here's tribute to my social media darlings and why I love them:

@Moxsie (San Francisco based indie fashion shopping portal):
I first fell in love with Moxsie because of #Buyerchat. Followers have the opportunity to view online, new items that Moxsie buyers are considering. Followers are engaged by writing in and conversing with the Moxsie buyers on every item. If they love your comments they DM you Moxsie dollars (I redeemed mine for Kelsi Dagger pumps and then twitpic'd the delivered product back to Moxsie). Anyone that indulges my need to be buyer for a day has my heart. http://shop.moxsie.com/

@Bergdorfs (Bergdorf Goodman):
PR representative for Bergdorf Goodman has become my glamorous social media sister. She taught me (and thousands of others) how to do a perfect cat eye (you'd never believe where she tells you to put a line), how to properly clean my brushes, and that Shulwasoo gives you beautiful skin. #BGtutorial (@Bergdorfs) followers learn the latest beauty tricks, fashion trends, and a little bit about NYC. http://www.bergdorfgoodman.com/

@DKNY (DKNY PR Girl):
Needs no introduction- captivating tweetress and queen of social media. Her bio states that she is the inside scoop on the behind the scene world of New York Fashion (will never be able to describe how useful that is to the Canadian Fashion Girl). At over 250,000 followers she has created a brand in herself. She sarcastically refers to her online status updates as 'her conscience' but ultimately does a fabulous job of engaging followers in fashion week, DKNY operations, events, award shows, and she renewed my love for Gossip Girl (#GG) and candy. http://www.dkny.com/



 

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